Sasy n Savy expands Australian beauty brand into South Korean retail

The global skincare market is seeing significant cross-border movement between Australia and South Korea. Australian beauty brand Sasy n Savy has expanded its retail presence into South Korea, launching in the Galleria Department Store Gwanggyo and AK Department Store Bundang. This move comes as South Korean beauty products see massive growth in Australia, where consumers are now the largest per capita spenders on K-beauty products outside of Korea.

In Bahrain, the demand for Korean beauty has also transitioned from a niche interest to a mainstream market staple. Local availability has increased significantly, moving from individual imports to dedicated stores and authorized distributors such as Soko, Glowin, and Beauty By Kat, which stock popular brands like Cosrx, Skin1004, and Round Lab.