Saucony to repair damage after ads covered missing persons' photos in Mexico

The footwear brand Saucony has agreed to repair the damage caused after its advertising covered photographs of missing persons in Mexico City. The incident occurred on Paseo de la Reforma, where the collective La Pega had placed photographic interventions to highlight the country's disappearance crisis.

According to a statement from La Pega, Saucony has expressed a willingness to engage in dialogue and has committed to several reparations. These include paying for the reprinting and replacement of the damaged photographs, providing advertising space to display the images and search files for missing persons, and issuing a public apology to the collective, the participating photojournalists, and the families of the disappeared.

Saucony is a United States-based brand owned by Wolverine World Wide, a company listed on the New York Stock Exchange. The controversy has drawn attention to the brand's corporate structure and its impact on local social issues in Mexico.