Saudi Arabia introduces AI principles for media transparency

Saudi Arabia has launched a national framework to govern the use of artificial intelligence in media. The AI Principles in Media document establishes eight core principles designed to ensure transparency, accuracy, and accountability as generative AI becomes more prevalent in content production.

The guidelines call for media practitioners and content creators to disclose when material has been generated or assisted by AI through the use of clear labels, watermarks, or metadata. Key principles include factual accuracy, privacy protection for public figures, the prevention of misleading content, and the maintenance of impartiality and integrity.

The framework advises against treating generative AI as an authoritative source of information, emphasizing the necessity of human verification, deepfake detection, and awareness of algorithmic bias. The initiative was supported by the Saudi Data and Artificial Intelligence Authority (SDAIA) and the General Authority of Media Regulation during the AI for Impact forum.