Saudi Tourism Authority concludes Saudi Winter 2026 workshop

The Saudi Tourism Authority (STA) has concluded a workshop for the ‘Saudi Winter 2026’ program, held under the patronage of Minister of Tourism Ahmed Al-Khateeb. The event involved more than 100 partners from both the public and private sectors to discuss integration and cooperation within the tourism industry.

The workshop focused on enhancing sector readiness and presenting new tourism products and exclusive offers. Participants included hotels, hospitality facilities, travel companies, event organizers, and entertainment and shopping destinations. The goal is to increase the attractiveness of Saudi destinations and provide diverse options for various tourist segments.

The ‘Saudi Winter’ program features over 1,800 tourism products and various specialized activities across major destinations, including Riyadh, AlUla, Qassim, Hail, Jeddah, Al Khobar, Al Ahsa, Madinah, and the Red Sea. These offerings aim to combine entertainment, nature, and culture to cater to families, groups, and individual travelers.