China performing arts equipment industry enters global strategic partnership

The China Performing Arts Equipment Technical Association, Guangdong Kexhan International Exhibition Co., Ltd., and Messe Frankfurt have signed a strategic cooperation agreement to advance the globalization of China's performing arts equipment industry.

As part of this partnership, the China Performing Arts Equipment Technical Association will serve as a co-organizer for the Guangzhou International Professional Lighting, Sound & Video Exhibition. The first major project under this collaboration will be the 25th edition of the exhibition, scheduled for May 27–30, 2027, at the China Import and Export Fair Complex. The event is expected to cover 240,000 square meters and host approximately 2,400 exhibitors.

The collaboration aims to integrate industry expertise, exhibition operations, and international networks to support Chinese brands in expanding into global markets and to facilitate the entry of advanced international technologies into the Chinese market.