SBC Summit 2026 reaches record 40,000 attendees in Lisbon

The 2026 SBC Summit in Lisbon achieved record-breaking attendance, drawing 40,000 participants, a 34.5% increase from previous years. The event saw significant growth in high-level decision-makers, with C-level executive participation rising by 40.7% and operator numbers increasing by 37%. The summit, which featured appearances by figures such as Michael Jordan, attracted attendees from 178 countries.

Following this successful edition, SBC has confirmed that Lisbon will remain the host city for the summit through 2030. CEO and Founder Rasmus Sojmark noted that the growth reflects a shift toward greater representation from senior executives and commercially significant industry segments.