SBI Holdings to acquire Livedoor for 7.5 billion yen

SBI Holdings has reached an agreement to acquire all shares of Livedoor, a subsidiary of Minkabu Ginnoid, for 7.5 billion yen. Livedoor operates several major internet media services, including Livedoor News, the Kstyle entertainment news site, and Livedoor Blog, boasting approximately 100 million monthly users.

The acquisition is part of SBI's strategic push to strengthen its “neo-media” ecosystem, which aims to integrate financial services with digital media, content, and intellectual property. By combining SBI's financial technology and customer base with Livedoor's content production and massive user reach, the group seeks to create new growth opportunities through interconnected content distribution and monetization.

Additionally, SBI Holdings, Minkabu, and NTT Data have entered into a tripartite business alliance. As part of this agreement, NTT Data will acquire shares in Minkabu from existing shareholders to collaborate on developing new financial services and supporting digital transformation (DX) for financial institutions.