SBT announces sponsors for 2026/27 Champions League broadcasts

Brazilian broadcaster SBT has secured Friboi, Heineken, Seara, and Shopee as the initial partner brands for its UEFA Champions League coverage during the 2026/27 season. Matches will be broadcast on Tuesday nights on free-to-air television and via the +SBT streaming platform.

The decision follows a successful 2025/26 season where the tournament's coverage reached over 51 million people in Brazil. Digital engagement was also significant, with 79 million views across digital platforms and millions of interactions on social media.

The broadcast team will feature Tiago Leifert as narrator, with commentary from Mauro Beting and Alexandre Pato, refereeing analysis by Nadine Basttos, and reporting by João Venturi. SBT's multiplatform business director, Marcela Marchi, stated that the continuity of the Champions League reinforces the strength of football in the network's programming and offers new commercial opportunities.