SBT considers programming changes amid low ratings

SBT is considering changes to its programming grid following disappointing audience ratings for the show ‘Eita Lucas!’, hosted by influencer Lucas Guimarães. The program has recently recorded low viewership numbers, such as a 1.9 rating in Greater São Paulo on a recent Saturday. While the show's low production costs and existing sponsorships provide some financial stability, the broadcaster may end the program if performance does not improve.

Separately, SBT proceeded with broadcasting a special Father's Day edition of ‘Viva a Noite’ featuring musician Ximbinha. The decision followed an internal legal review to ensure the broadcast would not violate electoral rules due to the artist's potential political candidacy, as the recording took place before his formal political intentions were publicized.