SBT premieres telenovela Marisol

The Brazilian broadcaster SBT premiered the remake of the telenovela ‘Marisol’ on Monday, drawing an initial average audience of 2.3 points. The production is expected to run for 130 chapters, concluding in March.

To strengthen its afternoon programming, SBT is utilizing a strategy of back-to-back soap operas, pairing ‘Marisol’ with the rerun of ‘A Desalmada’. Analysts suggest the network aims to stabilize its position in the third place of afternoon ratings, potentially competing with Band, while attempting to distance itself from the audience reach of ‘Balanço Geral’.