Scenic Group appoints Adam Armstrong as Chief Commercial Officer

Scenic Group has appointed Adam Armstrong as Chief Commercial Officer, effective 1 November 2026. Based in the company’s Zug, Switzerland office, Armstrong will oversee the global commercial organization for the Scenic, Emerald Cruises & Tours, and Mayflower brands.

Armstrong brings over 20 years of international experience in the travel and cruise sectors. He most recently served as Global CEO of Contiki, where he managed the brand through the pandemic. His previous leadership roles include managing director for Royal Caribbean Group in Australia and New Zealand, and managing director for Silversea Cruises in the Asia-Pacific region. He has also held positions with Carnival Corporation and TUI Travel PLC.

Scenic Group Chairman and Founder Glen Moroney stated that Armstrong’s expertise in both cruising and touring will be a significant asset as the company expands its luxury ocean, river, and touring portfolios. This appointment follows the recent addition of Sture Myrmell as Chief Operating Officer and Riko van Santen as Chief Information Officer, as the group enters a major growth phase.