Scentbird and Drift launch The Hunger Games fragrance collections

Fragrance brands Scentbird and Drift have introduced limited-edition scent collections inspired by the upcoming film, The Hunger Games: Sunrise on the Reaping. The collaboration aims to provide fans with a sensory connection to the fictional world of Panem through various products.

The collection includes Scentbird’s fruity woody Eau de Parfum, as well as Drift’s Home Scent Diffuser and Car Freshener. The scents utilize fragrance notes such as wild berries, apple trees, golden daisies, butterfly bush, and meadow moss to reflect the film’s natural landscapes. Packaging features forest imagery, gold details, and iconic bird and snake symbols from the franchise.

To promote the launch, the brands participated in an interactive activation at New York Comic Con alongside Lionsgate, allowing attendees to experience the scents through sampling. The partnership represents Scentbird’s first launch of an intellectual property fragrance collection tied to a major film release.