Scholastic India and Mattel partner for brand-inspired publishing

Scholastic India has entered into a publishing and distribution partnership with Mattel, Inc. to bring various Mattel brands to readers across the Indian subcontinent. Facilitated by Mattel’s master licensing agent in India, Dream Theatre, the collaboration will focus on developing a diverse portfolio of books, activity titles, storybooks, and early readers.

The partnership will feature iconic brands including Barbie, Hot Wheels, Monster High, and Masters of the Universe. The initial release includes titles such as ‘Hot Wheels Ultimate Handbook 2026’, ‘Barbie’s Big Move’ Level 1 Readers, and ‘Hot Wheels: To the Extreme’, alongside various story collections. These products are being launched through major retail, online, and educational channels.