Schwarzkopf and Wella launch professional hair repair lines

Professional hair care brands Schwarzkopf Professional and Wella Professionals have introduced specialized product lines designed to address hair damage caused by chemical processes, heat, UV exposure, and environmental factors like sun, salt, and chlorine.

Schwarzkopf Professional has launched the Bonacure Repair Rescue+ line. This routine includes a shampoo designed to repair up to 70% of hair damage, a conditioner to improve manageability and shine without adding weight, and a treatment mask that the brand claims can repair up to 90% of damage per use.

Wella Professionals offers the Ultimate Repair line, structured around a four-step process: cleansing, smoothing, treating, and protecting. The line features a cream shampoo utilizing Metal Purifier technology, combined with AHA and omega-9 to care for the hair fiber, alongside a conditioner and a miracle hair rescue spray to combat dryness and breakage.