Schweppes and Skala Brasil launch new brand identities

Schweppes has launched a new campaign to reposition the brand, emphasizing its versatility beyond mixology. The initiative highlights that the beverage can be enjoyed pure during moments of relaxation at home, such as watching films or socializing with family. The campaign, titled “Bom gosto vem com o tempo,” aims to transform the consumption of the drink into a ritual for everyday disconnection.

Simultaneously, Skala Brasil is celebrating its 40th anniversary with a comprehensive rebranding. The company has officially changed its name to Skala Brasil and updated its visual identity and packaging to reinforce its Brazilian roots and commitment to accessible beauty. The brand, which is present in more than half of Brazilian households, has organized its product lines by benefit to improve consumer choice. Skala Brasil currently exports to over 80 countries and holds a significant position in the hair care market in the United States.