Schweppes launches festive campaign with Netflix series The Gentlemen

Coca-Cola Europacific Partners (CCEP) has launched a festive promotional campaign for the Schweppes brand in partnership with the Netflix drama series ‘The Gentlemen’. The collaboration aims to capitalize on at-home hosting and festive social occasions during the holiday season.

Running through December, the campaign features limited-edition promotional packs across various Schweppes products, including Slimline Tonic Water, Soda Water, and Indian Tonic Water. These are available in 1L bottles, mini-cans, and 12-pack formats. Consumers can participate in prize draws by scanning a QR code on the packaging to win cocktail kits, shopping vouchers, or a New Year’s Eve party experience at Schweppes Manor.

The marketing push will be supported by in-store activities, digital media, social media, and influencer engagement starting in October. The partnership follows the success of the first season of ‘The Gentlemen’, which reportedly drew 12.2 million viewers in its debut week.