Scompler CEO addresses brand impact and content noise

At DMEXCO 2026, Scompler CEO Björn Bröhl addressed the growing issue of content noise in modern communication. He argued that increasing content output does not automatically result in greater impact, noting that the rapid scalability provided by artificial intelligence can lead to a loss of brand control.

Bröhl highlighted that companies like thyssenkrupp Steel Europe and STRABAG faced challenges in organizing communication effectively during economic difficulties. By implementing Scompler as a central platform, these organizations, along with Siemens Energy, have aimed to create a strategic architecture that connects strategy, topics, and channels. This approach allows teams to reduce the volume of activities while increasing overall effectiveness.