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Screen tourism drives economic growth in locations like Osuna
A study confirms the rising influence of 'screen tourism,' where streaming content drives travelers to unexpected locations. This phenomenon can increase hotel occupancy in a municipality by 20% to 50% within the first year and inject an additional 5% to 15% in economic activity.
Osuna serves as a notable example, where the Coto de las Canteras—an ancient stone extraction site used since the Turdetani era—has gained popularity due to its association with the series 'Game of Thrones.' The site now functions as a natural auditorium and cultural space.
Expert Alejandro San Nicolás notes that the digital algorithm has shifted tourist demand, as travelers now find destinations through screens rather than traditional travel guides.
Entities
Alejandro San Nicolás · Coto de las Canteras · Game of Thrones · Osuna · Universidad Internacional de Valencia
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Screen tourism acts as an invisible theme park that unfolds over real towns via streaming services. www.larazon.es
- [○ 1 SOURCE] Screen tourism injects between 5% and 15% of additional economic activity into rural locations. www.larazon.es
- [○ 1 SOURCE] The Coto de las Canteras in Osuna has been used for stone extraction since at least the Turdetani era. www.noticiasdelvino.com
- [○ 1 SOURCE] Screen tourism can increase hotel occupancy in a municipality by between 20% and 50% during the first year. www.larazon.es