Screenforce to host expert forum on brand mental availability

The Screenforce expert forum is scheduled to take place online on October 28, 2026. Titled ‘Mental präsent – Emotional wirksam: Wie Marken in den Köpfen und Herzen der Menschen bleiben’, the event focuses on the intersection of mental availability and emotional brand connection.

Speakers will address how brands can maintain relevance through consistency and emotional resonance, particularly through the use of television to create experiential connections. The program includes discussions on rethinking brand management in the age of artificial intelligence, led by Christian Rätsch of BBDO Group Germany, and a presentation of the ‘Beyond the Product’ study by psychologists Dirk Ziems and Leonhard Engler.