Seafood consumer trends highlight quality variations in 2026

Recent consumer feedback and product reviews for 2026 reveal a significant divide in the quality of seafood offerings across major retailers and fast food chains.

In the fast food sector, some long-standing items have faced criticism. Burger King’s Big Fish, which features an Alaskan pollock patty, has received negative reviews from customers citing unpleasant flavors, such as a taste of old fryer oil and an excessive fishy odor.

Conversely, Sam’s Club has seen success with new seafood arrivals. Highly rated items include Member’s Mark Teriyaki Seasoned Salmon Chunks, which earned a 4.8-star rating from shoppers, and frozen fillets from Gorton’s. These products have been noted for their convenience and customer satisfaction in both the fresh and frozen departments.