Sealy launches Posturepedic ELITE mattress in Japan

Sleep Select Co., Ltd. has launched a new television advertising campaign in Japan for Sealy’s latest global mattress model, the ‘Posturepedic ELITE’. The campaign, which began airing on September 5, 2026, aims to showcase the product's advanced support capabilities.

Developed in collaboration with orthopedic surgeons, the Posturepedic ELITE features ‘Posturepedic Technology’. Key technical innovations include ‘Precision Fit Coils’ designed to support the body through dual-touch points and ‘Max Support Technology’, a mechanism placed between coils to reduce lumbar strain during sleep. The mattress surface also incorporates new blue and red color schemes alongside moisture-wicking and cooling functions.

The product lineup includes the Elite EPT and Elite TT models, available in various sizes ranging from single to double-wide. Accompanying the product launch, Sleep Select is conducting promotional campaigns at participating retail locations across Japan.