Seara launches SuperAgroTech digital platform for producers

Seara, a subsidiary of the Brazilian protein company JBS, is launching SuperAgroTech, a digital management platform designed for its network of over 9,000 integrated poultry and pig producers. Developed in partnership with Google Cloud, technology startups, and financial institutions, the platform aims to transition farm management to the cloud, covering routine operations, reporting, and documentation.

The ecosystem includes a dedicated e-commerce channel for equipment and inputs, real-time farm monitoring, and communication tools. A key component is the ‘Seara Score,’ a rating system based on farm performance, credit potential, and socio-environmental indicators such as waste disposal, energy efficiency, and water use. Producers with higher scores can access preferential credit terms and discounts within the platform’s marketplace.