Food and beverage brands launch autumn seasonal menus

Major food and beverage retailers are launching their autumn seasonal menus, characterized by the return of pumpkin spice and new flavor profiles.

Starbucks has reintroduced its Pumpkin Spice Latte (PSL) alongside new offerings like the Iced Pumpkin Cream Shaken Espresso and the ‘Chaider’. The company is also launching a dedicated PSL Society merchandise collection.

Costa Coffee is bringing back its Maple Hazel range, including a new Maple Hazel Iced Matcha Latte, and introducing savory items like Philly Cheesesteak and Four Cheese toasties.

Other brands are participating in the seasonal trend with unique approaches: Hotel Chocolat is debuting a ‘swicy’ Spicy Maple drinking chocolate, and Reese’s is collaborating with The Nitro Bar for a peanut butter and chocolate-focused latte.

Retailers like Costco are seeing high demand for seasonal bakery items, including pumpkin pies and apple cider donuts.