Seattle Seahawks partner with Dolby for live sports streaming

Dolby Laboratories has partnered with the Seattle Seahawks to become the first NFL team to integrate Dolby OptiView and Dolby Vision into its digital coverage. This technology will be available through the official Seahawks mobile app and website, offering fans enhanced picture quality, including improved brightness, contrast, and color for press conferences and preseason games.

Dolby OptiView is a live sports streaming platform designed to reduce latency and provide more immersive viewing experiences. The company also announced upcoming updates for the platform to be featured at IBC2026, which will include new AI-powered intelligence to analyze fan engagement and expanded capabilities for Dolby OptiView Ads. The advertising solution aims to increase monetization for publishers through server-guided ad insertion while maintaining high-quality video playback.