SeaWorld Orlando launches Howl-O-Scream with BookTok-themed zone

SeaWorld Orlando has launched its annual Howl-O-Scream Halloween event, featuring immersive scare zones and themed entertainment. This year’s event includes a new area titled ‘Just One More Chapter,’ which draws inspiration from ‘BookTok’ and romantasy trends. The zone features characters designed to appeal to social media influencers, including masked men in black denim and themed sets such as an oversized book titled ‘The Cathedral.’

To promote the event, SeaWorld hosted a media preview utilizing a high-energy 1990s fitness parody theme titled ‘Scream and Sweat.’ The showcase introduced the new festival icon, Pestilence, and featured themed food and beverages, such as anchor-shaped pretzels and various themed cocktails. While the BookTok-inspired zone has garnered viral attention and mixed reactions on social media, it represents a strategic effort by the park to engage with modern digital content creators and trending internet subcultures.