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Sebrae-SP and Sincopeças-SP launch digital innovation program for retail
Sebrae-SP and Sincopeças-SP have launched the ‘Circuito Loja do Futuro’ (Store of the Future Circuit) program, designed to assist small retail businesses in the auto and motorcycle parts sector with digital transformation and innovation.
The program focuses on four main pillars: management, innovation, digitalization, and market positioning. It aims to help entrepreneurs increase revenue and competitiveness by implementing modern technologies, such as Artificial Intelligence (AI), marketplaces, WhatsApp Business, and Google tools.
A recent event in Votuporanga brought together over 80 entrepreneurs to discuss how AI can be integrated into retail operations—ranging from task organization and customer relationship management to sales strategy and decision-making—without losing the essential human element of the customer experience.