Sebrae/ES promotes digital innovation for Brazilian small businesses

Small business owners and micro-entrepreneurs in Brazil are encouraged to adopt data-driven strategies and digital transformation to improve competitiveness. Utilizing data—including sales, marketing, customer, and financial information—allows entrepreneurs to identify market opportunities, minimize strategic risks, and optimize operational efficiency.

To support this transition, Sebrae/ES has released an ebook titled ‘Empresas inteligentes não nascem prontas’ (Smart companies are not born ready). The resource focuses on innovation, productivity, and the importance of testing new technologies on a small scale before full implementation. According to analyst Filipe Lago, small-scale testing allows companies to identify what works and correct failures, fostering a culture of continuous learning and safer decision-making through tools like data analysis and artificial intelligence.