SEC dominates college football valuations as Texas Longhorns hit $2.46 billion

Analysts estimate that the ten most valuable college football programs are worth a combined $2.46 billion, with half of them belonging to the SEC. The Texas Longhorns lead the list with an estimated value of $2.46 billion, driven by record ticket sales, donor contributions and recent on‑field success. Ohio State follows, while other SEC schools such as Alabama and Georgia also rank among the top valuations.

The surge in program values reflects growing private‑equity interest in college sports, as media rights, sponsorships and hospitality revenues expand. Stakeholders are debating the possibility of treating college football programs as sellable assets similar to professional franchises.