Second Street to open luxury flagship store in Ginza

Second Street, a subsidiary of Geo Holdings, will open its first flagship brand specialty store, ‘2nd STREET GINZA’, on September 18, 2026. Located on the third and fourth floors of Marronnier Gate Ginza 3 in Tokyo, the store aims to enhance the company’s recognition and credibility within the luxury sector.

The store will feature approximately 5,000 items, including roughly 300 pieces of high-end accessories from brands such as Cartier, BVLGARI, and Tiffany & Co., and about 200 luxury watches including Rolex and Omega. The apparel selection will range from high-end designer brands like Comme des Garçons, Maison Margiela, and Moncler to rare import brands.

The facility is designed with a sophisticated monotone and wood-grain aesthetic to match the Ginza district. The third floor will focus on casual clothing and accessories, while the fourth floor will house luxury items and a private appraisal room for high-value purchases. To ensure expertise, staff will be trained in coordination with Okura Holdings. The store also plans to support international visitors with English and Chinese-speaking staff.