Secret Story faces falling ratings as season 14 continues

The daily episode of Secret Story aired on 10 July 2025 on TMC attracted only 206,000 viewers (2.5 % share), a drop of 100,000 from the previous day’s 306,000. The repeat on TFX drew just 67,000 viewers (0.5 % share), giving a combined total of 273,000 and raising concerns about the programme’s audience decline.

The show returned for season 14 in July 2026. The 15th daily episode on 10 July highlighted new alliances and betrayals among contestants such as Malo, Arwen and Willy, with the Voice introducing fresh twists to destabilise the house. Two days later, the 13 July recap detailed Greta’s secret‑keeping, strategic votes, monetary penalties, and various missions assigned by the Voice, illustrating the complex gameplay that continues to engage the fan base.

Overall, Secret Story is experiencing a notable dip in viewership while simultaneously pursuing a drama‑rich season 14 narrative to retain audience interest.