SECURETRACE launches biometric identification for physical products

SECURETRACE has launched ORIGINAL. ID, a new identification ecosystem designed to create a unique ‘biometry’ for physical consumer goods. Inspired by the uniqueness of human fingerprints, the technology aims to provide 99.99% precision in product identification, establishing a Product-to-Consumer (P2C) communication channel.

Managed through a global innovation hub based in Brazil, the project utilizes artificial intelligence and computer vision. The initiative includes a partnership with the French company Cypheme, located at Station F in Paris, to integrate neural networks into the infrastructure.

Mário Nicoli Netto, CEO of SECURETRACE, stated that the goal is to move beyond simple fraud mitigation to create a reliable communication infrastructure. He emphasized that providing consumers with the power of validation is essential for protecting a brand's Lifetime Value (LTV) and ensuring asset integrity.