Sega Fave to launch BLOFFFu hybrid collectible toy line

Sega Fave has announced the launch of ‘BLOFFFu’, a new line of hybrid collectible toys that combine soft plush textures with rigid molded bodies. The series, based on the concept of ‘Perfectly mismatched’, features 36 different licensed characters and 59 total products across three distinct sizes: BIT (palm-sized), MOD (mid-sized), and DEKA (large-scale).

The lineup includes global brands such as Sanrio, Disney, Pixar, Marvel, Sesame Street, and Tom and Jerry, alongside anime characters like Lum from ‘Urusei Yatsura’ and Creamy Mami. The series also introduces three original characters: Ziggg, Amuuu, and Myafffu.

Scheduled for release on October 16, 2026, the products will be available via the official BLOFFFu EC site and a limited-time pop-up store at MIYASHITA PARK in Shibuya, Tokyo. A pre-sale of the ‘SONIC & FRIENDS’ series will begin earlier on October 2 at SEGA STORE TOKYO and SEGA STORE OSAKA.