Sega opens flagship SEGA STORE OSAKA in Osaka's Shinsaibashi PARCO

Sega announced the opening of SEGA STORE OSAKA, its first permanent flagship store in the Kansai region, on the 6th floor of the Shinsaibashi PARCO complex in Osaka. The store, part of Sega’s transmedia strategy that extends its game IPs into film, music and comics, follows the Shanghai (May 2025) and Tokyo (July 2025) locations as the brand’s third permanent shop worldwide.

SEGA STORE OSAKA will showcase a wide range of Sega IP merchandise, including Osaka‑exclusive items, in a space featuring variable lighting and large transparent double‑sided LED displays to create an immersive experience. Ahead of the launch, a collaboration program titled “#Sonic Osaka Culture Experience” ran from August 7, offering activities tied to local culture and Sega’s Sonic franchise.