Segi Fresh unveils new store concept and brand identity

Segi Fresh, a Malaysian fresh mart operator with over 160 stores, has unveiled a new store concept and refreshed brand identity. The rollout began with the opening of a new location in Bidor, Perak.

The new concept features a refreshed logo, redesigned layout, and enhanced presentation of fresh product categories to create a more modern and customer-friendly shopping environment. This model will be applied to all future store openings, while existing outlets will undergo progressive upgrades as part of a nationwide transformation.

CEO Chia Ah Keong stated that the Bidor opening is a milestone in introducing the next generation of stores, focusing on improving freshness, value, and customer experience. The company maintains a focus on fresh products, including daily arrivals from farms and sea, and reports selling over 12 million kilograms of seafood and 14 million fresh chickens annually.