Seibu Prince Hotels launches new luxury brand VILLA PRINCE

Seibu Prince Hotels Worldwide has announced the launch of ‘VILLA PRINCE’, a new luxury villa brand designed to target high-net-worth individuals, families, and the growing pet tourism market. The brand identity, including the logo and naming, was developed by renowned designer Kenya Hara.

The first property under this brand, ‘Villa Prince Karuizawa’, will debut in Karuizawa, Nagano Prefecture. As part of a massive 29 billion yen renovation of the Prince Grand Resort Karuizawa, the first phase, ‘Villa Prince Karuizawa Higashi-no-mori’, is scheduled to open on July 30, 2027. This initial phase will feature 41 villas, including 22 dog-friendly units with private dog runs and pools.

Additional areas, such as ‘Villa Prince Karuizawa Naka-no-michi’, ‘Villa Prince Karuizawa Nishi-no-mine’, and ‘Villa Prince Karuizawa Ama-no-niwa’, are planned to open sequentially from spring 2028. The project aims to capitalize on the increasing demand for long-term stays and experiential travel by providing high-end, private accommodations that harmonize with nature.