SEKAI NO OWARI wins Visual EXPO award for cinematic dome tour

The Visual EXPO by BRANDED SHORTS has announced its award winners, recognizing innovation in video branding and visual expression.

SEKAI NO OWARI received the Topic Award for their 15th-anniversary dome tour, ‘THE CINEMA’. The project was lauded for its immersive fusion of live performance and cinematic visuals, utilizing massive screens to project custom short films that synchronized with the music. The tour successfully mobilized approximately 180,000 attendees across four sold-out performances.

Special Awards were presented to two projects for their unique approaches to visual storytelling. Microsoft’s ‘Doppelmode’ was recognized for using 50 real twins to depict the duality of student life through live-action filming rather than relying solely on AI or CG. Additionally, The RealReal’s ‘L’Ultimo Uomo Reale’ was honored for integrating AI directly into its narrative to explore themes of authenticity.