Selena Gomez and Demi Lovato reunite for Rare Beauty campaign

Selena Gomez and Demi Lovato have partnered for a new Rare Beauty campaign, marking a professional milestone in their 25-year relationship. The collaboration references their shared history from the 2009 Disney Channel film, Princess Protection Program.

The two former co-stars, who met at age seven on the set of Barney & Friends, have recently reconciled following a period of limited contact. Their reunion follows public interactions in 2025, including Gomez attending Lovato’s tour in Orlando and Lovato expressing support for Gomez’s recent marriage to Benny Blanco.

In a shared reflection, the artists discussed their long-standing bond. Lovato noted the significance of collaborating as adults, while Gomez expressed gratitude for Lovato’s support on social media. The pair also recalled a spontaneous moment from 2009 when, at age 16, they crashed a local prom to experience a typical teenage milestone they had missed due to their early careers.