Selena Gomez launches Rare Beginnings perfume

Selena Gomez introduced the new Rare Beginnings Eau de Parfum at a Sephora‑hosted event in London, where she wore a plunging Mirror Palais dress. The fragrance, described as a floral‑fruity blend of pear, gardenia, jasmine and vanilla, is positioned as a hopeful, customizable scent that can be layered with other Rare Beauty balms.

The perfume will be sold exclusively through Sephora, arriving online on 6 August and in physical stores from 7 August, including locations in Portugal. Its bottle was designed with input from mobility therapists and engineers to ensure ergonomic, accessible use, reflecting Rare Beauty’s focus on inclusivity and mental‑health advocacy.