Selfridges launches city-themed Christmas campaign across UK

Selfridges has unveiled its 2026 Christmas campaign, titled ‘Christmas and the City’, which features festive displays and immersive experiences inspired by global destinations. The campaign is being rolled out across stores in London, Manchester, and Birmingham, as well as online.

The Oxford Street flagship store has debuted 12 window displays depicting scenes from cities such as New York, Paris, Tokyo, Bangkok, Rio de Janeiro, Lagos, and London, along with a fictional destination called Vice City. These displays follow Santa on a global journey, including stops in a Bangkok tuk-tuk and a Milanese aperitivo bar.

In-store activations include a New York-inspired Downtown Café featuring a subway carriage for dining, a Parisian cabaret at the Cloakroom Bar, and a Broadway-style ‘Snow Show’. Additionally, the retailer is hosting a Disney experience inspired by ‘Home Alone’ and a Ralph’s Coffee pop-up on Duke Street.