Seneca Resorts & Casinos unveils new brand identity

Seneca Resorts & Casinos has announced a significant brand refresh as the company approaches its 25th anniversary. The update includes a new corporate logo featuring a single eagle feather pointing skyward, which serves as an homage to the gustoweh, or traditional headdress, of the Seneca Nation.

In addition to the visual identity changes, the company is implementing a new brand promise framework, updated messaging, and optimized content across its mobile app, website, social media, and email channels. To ensure consistent service, Seneca Resorts & Casinos is conducting brand promise training for guest-facing employees. The refresh aims to strengthen the connection between the company’s Seneca identity and the guest experience across its gaming and entertainment properties.