SENNA BEAUTY gains traction following viral social media success

SENNA BEAUTY, a cosmetics brand operated by SENNA JAPAN, is gaining significant attention following the viral success of its founder, makeup artist SENNA. SENNA has achieved over 10 million total views on Instagram through eyebrow-focused makeup content, with a single reel surpassing 4.5 million views.

The brand has also seen rapid growth on TikTok, accumulating 3 million views within just 1.5 months of launching in 2026 and opening a TikTok Shop. A flagship product, the SENNA EYEBROW PENCIL, features an innovative ‘peeling-type’ design that allows users to shave the core like an apple skin using a built-in cutter.

Former Takarazienne Shiho Mizune has been appointed as the brand ambassador to enhance its image of beauty and elegance.