AI search and agentic commerce transform global product discovery

agentic commerce AI search visibility answer engine optimization e-commerce trends AI agents

The digital commerce landscape is undergoing a fundamental shift as AI-driven discovery and agentic search replace traditional search engines. According to Salesforce, the use of agentic search at the start of the shopping journey has grown 200% year-over-year globally. This trend is particularly evident in Canada and the UAE, where retailers are prioritizing AI implementation to meet rising customer expectations.

In the Czech Republic, data from Marketing Miner shows that 66% of companies are actively managing their AI visibility, with the number of firms paying for AI visibility measurement quadrupling since January. This shift is driven by the reality that AI assistants like ChatGPT and Gemini are increasingly becoming the primary way consumers discover products.

Technological infrastructure is also evolving to meet these demands. Cloudflare reports that automated traffic, including bots and AI agents, has surpassed human traffic for the first time, accounting for over 57% of web requests. To remain visible, businesses are focusing on Answer Engine Optimization (AEO) and ensuring content is accessible via server-returned HTML. While some industries promote specialized AI optimization services, Google has stated that standard SEO fundamentals remain the core requirement for appearing in AI-generated overviews.

Entities

ChatGPT · Cloudflare · Criteo · Google · Juniper Research · Marketing Miner · OpenAI · Salesforce

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 2 SOURCES] 89% of Canadian commerce professionals report that AI is increasing customer expectations. www.fintech.ca · itnerd.blog
[○ 1 SOURCE] In a survey of 871 companies and freelancers, 66% are actively managing their AI visibility. www.metro.cz
[○ 1 SOURCE] Google states that no special optimizations are required to appear in AI Overviews beyond standard SEO fundamentals. topdoglegalmarketing.com
[● 3 SOURCES] Global use of agentic search at the beginning of the shopping journey has increased by 200% year-over-year. www.fintech.ca · enterpriseitworldmea.com · itnerd.blog
[○ 1 SOURCE] Spending on agentic commerce is projected to reach $1.5 trillion by 2030. blog.geoactivegroup.com
[○ 1 SOURCE] Automated traffic, including bots and AI agents, now accounts for over 57% of web requests, surpassing human traffic. www.sitepronews.com