SEO industry experts discuss evolution and AI impact

The search engine optimization (SEO) industry is undergoing significant shifts due to technological evolution and the rise of artificial intelligence. Industry veterans highlight the importance of adaptability and real-world testing in this changing landscape.

Anatoly Zadorozhnyy, founder of Marketing 1on1 and Affordable SEO Expert, has operated in the field since 2008. His approach emphasizes testing strategies in real-world environments to ensure efficacy before client implementation. His career progressed from building websites for small businesses to managing dedicated digital marketing services.

Duane Forrester, a veteran with over 25 years of experience including a decade at Microsoft, describes the current AI-driven era as a foundational shift similar to the industry’s early days. Forrester notes that while AI is rewriting SEO, the core mission remains the same. He suggests that practitioners should focus on steady progress and lifelong learning rather than attempting to master the absolute leading edge of AI technology, which is often inaccessible to those outside major companies like Google, Microsoft, OpenAI, or Anthropic.