SEO industry warns of classic errors as AI-driven tools emerge

A recent guide outlines ten recurring SEO mistakes that can dramatically reduce organic traffic, including slow page speed and poor Core Web Vitals, neglect of mobile‑first indexing, mishandled canonical tags, duplicate content, and broken links. The guide stresses that removing such errors should precede any additional optimisation efforts, noting that a single misplaced element can halve a page’s click‑through rate.

A separate review examines Mentionable, a French‑made Generative Engine Optimization (GEO) platform launched in January 2026. The tool monitors a brand’s visibility in responses from large language models such as ChatGPT, Gemini and Claude, presenting data on voice share, missed citations, fan‑out queries, page audits and backlink metrics. Priced at €79 per month with a free four‑day trial, Mentionable is praised for its breadth of coverage and rapid development, though its data attribution remains estimates and scan frequency depends on credit limits.