SEO strategies focus on technical compliance and image optimisation

Search engine optimisation (SEO) strategies focus on technical compliance and performance to improve website rankings. Achieving W3C and WAI-AAA standards ensures that websites are readable by search engine bots and render correctly across various devices, including mobile phones and PCs.

Effective SEO involves using optimised Content Management Systems (CMS) to automatically notify search engines of content changes. Additionally, image SEO plays a critical role in site performance. Key techniques include compressing images to reduce file sizes, utilizing modern formats like AVIF and WebP, and implementing responsive image attributes such as srcset and sizes.

Improving the Largest Contentful Paint (LCP) through proper image sizing, preloading, and descriptive alt text is essential for speed and accessibility. Monitoring Core Web Vitals and using image sitemaps further assists in discoverability and indexing by search engines like Google.