SEO/BirdLife launches educational program for European Goldfinch

SEO/BirdLife has launched a new educational program centered on the European Goldfinch, which has been named the ‘Bird of the Year 2026’. The initiative aims to provide free didactic materials to schools, environmental education centers, and the general public.

The program is designed for infant, primary, and secondary education levels to raise awareness about the decline of common bird species and the conservation challenges facing agricultural environments. This marks a shift in the organization's approach, as it commits to developing specific educational programs for each future ‘Bird of the Year’ to bring biodiversity awareness directly into classrooms.