Seoul Beauty Week showcases K-beauty innovations at DDP

The 2026 Seoul Beauty Week concluded at the Dongdaemun Design Plaza (DDP) after running from August 23 to 25. The exhibition serves as a business platform to support the global expansion of K-beauty brands, with participation growing from 52 companies in 2022 to 147 companies this year.

Kolmar Korea participated as an official partner for the fifth consecutive year. The company showcased its 24-hour beauty routine technology, including its 'Dermafit Micro Hydel' skin delivery system and specialized sun care and cleansing formulations. Kolmar also participated in a business meetup pitching competition to support promising beauty startups.

Premium home aesthetic brand EXOME also showcased its plant exosome-based product lineup. The brand presented a total home care solution for skin and scalp, featuring its signature 'Calming Cream' designed to soothe sensitive skin and reduce redness.