Seoul Fashion Week features K-pop group NCT collaborations

The 2027 S/S Seoul Fashion Week is taking place from September 1 to 6, featuring runway shows, exhibitions, and K-pop collaborations across major locations including Dongdaemun Design Plaza and Lotte World Tower. The event includes 31 participating brands, with 17 designer brands presenting at DDP and others, such as KIMHĒKIM, debuting at Lotte World Tower.

A special program celebrates the 10th anniversary of the K-pop group NCT. From September 3 to 27, a large 16-meter art balloon themed after Seoul Fashion Week and NCT will be displayed on Seokchon Lake. Additionally, an exhibition of stage outfits worn by NCT members will be held at Lotte World Tower from September 4 to 6, concluding with a special NCT runway and a charity flea market on September 6.

The festivities are supported by Lotte Holdings and SM Entertainment, with Songpa-gu providing sponsorship to boost local tourism and the economy. To encourage local spending, promotional events and prize draws are being held in the nearby Jamsil tourism district.