Sephora and Marks & Spencer partner for UK beauty rollout

Sephora and Marks & Spencer (M&S) have announced a partnership to launch ‘Sephora at M&S’ across the United Kingdom. Starting in spring 2027, Sephora will operate beauty departments in approximately 100 select M&S stores and on the retailer's website.

The collaboration aims to transform M&S’s fashion, home, and beauty divisions by providing a specialist beauty experience. Sephora-branded departments will replace existing beauty areas in participating stores, offering a curated selection of skincare, makeup, fragrance, haircare, and bodycare products. While Sephora will manage these departments, M&S intends to continue selling its own beauty products.

For M&S, the move is designed to attract new customers and increase shopping frequency among existing ones. For Sephora, the deal represents a key step in its growth strategy, utilizing M&S’s national presence and omnichannel platform to make its expertise more accessible to UK high street shoppers.