Sephora Australia hosts major beauty showcase and Marc Jacobs Beauty launch

Sephora Australia recently hosted its largest House of Sephora event in Sydney, showcasing over 40 global beauty brands. The showcase placed a significant emphasis on premium haircare, featuring new product launches from several major professional and prestige brands.

Key haircare highlights included K18’s TripleBright system for blonde hair maintenance and its Molecular Repair Mask. Australian brand KEVIN. MURPHY introduced its FLAWLESS 6-in-1 bond-building styling lotion, alongside new texturizing and finishing products. OLAPLEX also presented its No. 7 Shine Serum Oil Mist.

In addition to the haircare focus, Marc Jacobs Beauty has officially launched in the Australian market. The brand is now available both online and in-store at Sephora, offering a range of products including eyeshadows, eyeliners, bronzers, and concealers.